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If you’ve started reading this post…THEN IT WORKED!!!
I decided to write this article after reading The 4 Words That Will Get Your Email Opened by Sean Platt at Copyblogger.
According to Copyblogger, the title of that blog post also seemed to work like magic. As of this writing, there are 111 comments on that post.
Why does such a seemingly simple, straightforward headline work?
Well, let’s break it down a bit. Although it seems like a simple enough headline, there is much thought behind it and making sure that it touches on certain key points.
The Magic of Just 10 Words
By being specific and saying that there are 10 words, you make the reader start to question him or herself:
- How difficult could it be to write 10 words?
- Am I using any of these 10 words?
- Are there some “key” words that I don’t know about?
Simply saying “these few words” or “the simple words” would not have the same impact as saying “The 10 Words”. So be as specific as you can in your headline.
The Promise of Getting Your Blog Post Read
Every blogger wants to have their content read. Unless you’re keeping a personal journal that you want to keep private, odds are that you are writing for an audience.
The headline above promises that people will read your content if you use these 10 words. That’s quite a promise.
So, you need to let your reader know…in the headline…how he will benefit from reading your post. If your message is too ambiguous, then there is no incentive for clicking on your link.
And although I’m not sharing 10 specific words with you today…I hope you will apply these principles for writing an effective headline to get your post read.
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